wazi pattern design
Brief / Case
Infuse life into vibrant patterns inspired by Southern African design, bringing them to the forefront of a dynamic clothing brand. Craft a visually captivating identity that mirrors the energy emanating from these patterns.
Solution
Embarking on the journey of crafting the Wazi brand, I envisioned a collection of energetic patterns designed for those unafraid to make a statement in any crowd. Wazi, the brand, pulsates with powerful, eye-catching colors, and its photographs exude a dreamy yet edgy vibe. Within this presentation, the intricate patterns adorn each garment, complemented by a golden line motif seamlessly integrated into the imagery. The logotype takes inspiration directly from these patterns, tying the entire visual narrative together.
