findus
Brief / Case
Elevate the Findus brand's appeal and resonance among a younger demographic through the creation and design of the next generation of ready meals. Determine the nature of these products, their accessibility, ideal consumption scenarios and design aesthetics. This comprehensive project encompasses innovation, strategic planning, and packaging design, extending to structural considerations as well. Deliver a compelling concept featuring a diverse range of products. Your presentation should articulate the rationale behind your ideas and how they effectively address the brief's challenges. Given Findus' focus on frozen products, the solution should draw inspiration from that context.
Solution
After thorough research, we gained insights for our design process. A noticeable trend among the youth is the preparation of elaborate meals, often referred to as "foodie" dishes—finer recipes using high-quality ingredients, inspired by the influence of influencers and social media. Our research concluded that Italian and French cuisine is currently the most trending. Consequently, we aimed to create frozen meals that exude luxury and represent authentic gourmet food. All our frozen dishes are designed for multiple servings, aligning with the emerging trend of hosting meals at home, especially during the pandemic. Consumers only need to add the carbohydrate of their choice. The design draws inspiration from upscale packaging found in well-stocked specialty stores with products from Italy and France. Our goal is to stand out in the freezer aisle, opting for typography and illustrations instead of conventional food imagery on the packaging.
