helvetet?
Brief / Case
Create a graphic identity for hell. Interpret hell in your own way and decide on a target group. Create a logo, a label, merchandise and a tool box including font and color scheme. Think freely. Develop a distinctive visiual identity for the concept of "hell," interpreting it through your unique perspective and pick your own target group. Create a logo, label, merchandise, and a toolbox. Think freely.
Solution
The world is far from equal. Every third woman worldwide have been subjected to physical or sexual violence. Patriarchy is hell for many women. It's a disconcerting reality that prompts the birth of a brand named FEMDEM – a fictional organization with a profound mission. FEMDEM emerges as a powerful advocate for a more equitable society, driven by a resolute purpose: to combat violence perpetrated by men against women. FEMDEM stands for a world where the perpetrator, instead of the victims, have to live in hell.
